Contact:  Adam Graham June 23, 2008


Dallas, TX - June 23, 2008: The American Gem Trade Association (AGTA) announced that the organization will establish an AGTA Colored Gemstones and Cultured Pearl Pavilion at the inaugural INSTORE SHOW, to be held at the Navy Pier in Chicago, IL April 19-21, 2009.

"We are excited about establishing a new marketplace for our members at the first INSTORE SHOW," stated Douglas K. Hucker, AGTA's CEO. "Our member firms are looking forward to seeing how InStore’s fresh thinking extends to the trade show environment."

The AGTA Pavilion will be comprised of AGTA members selling loose colored gemstones and pearls along with designers and manufacturers of colored gemstone and cultured pearl intensive jewelry. Retailers can shop with confidence knowing that AGTA members are bound to a code of ethics and providing complete disclosure.

"The INSTORE SHOW is pleased to have AGTA involved," said James Reed, Show Director. "The product quality and ethical business practices of AGTA firms are exactly what we are looking for in creating the best show experience for our buyers."

This three-day national-level event is expected to draw approximately 400 booths and will offer special educational opportunities aimed at addressing the most essential purchasing, marketing and management questions independent jewelers face today.

The AGTA is an Association of natural colored gemstone and cultured pearl industry professionals, dedicated to promoting the natural colored gemstone trade. The Association pursues this mission through the combined use of educational programs, industry events and publicity to both the trade and consumer. We are The Authority in Color.


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